Leadzap × My Vision Eyewear · 21 Sep 2026

Live and upcoming ads

Klang Valley · Meta + TikTok. Each ad shows its purpose; click it to watch the video or swipe the cards. Paused ads are left out.

Our funnel Stage 1 · cold hero video→ 50%+ watcher pool→ Stage 2 · retarget: carousel, hard-sell→ WhatsApp

One WhatsApp campaign on Meta, RM33 a day, split by language (English, 华语). TikTok runs the same three creatives for cheap reach and clicks.

Every ad goes to cold audiences today. A retargeting ad and a lookalike ad come next, each with a stronger promo, once agreed with the client.

3live creatives
3coming up

Live now

Coming up

Malay RM399 ads

Stage 2 · hard-sellPlanned

Bring the RM399 offer to Malay speakers near two branches and pull them into those stores.

Geo: radius around Brem Mall and Klang Parade · Bahasa Malaysia · Meta

Retargeting ad

Stage 2 · retargetTo discuss with client

Close the people who already leaned in, with an offer too strong to leave for later.

Audience: 50%+ video viewers and people who engaged

Promo: new, more aggressive than RM399, to agree with the client

Lookalike ad

Cold · lookalikeTo discuss with client

Find new people who look like past chatters and open with the strongest offer.

Audience: lookalike of past WhatsApp chatters

Promo: new, more aggressive than RM399, to agree with the client

Performance · My Vision

Lifetime to 20 Sep: Meta ads since 2 Sep, TikTok since 27 Aug. Pulled from Meta and TikTok Ads Manager on 21 Sep. Hover or tap a bar to see that day.

Total spendRM1,001.66Meta RM514.68 · TikTok RM486.98
WhatsApp chats58Meta · RM8.87 each
New messaging contacts53Meta · people messaging for the first time
TikTok clicks4,786RM0.10 each · 1.41% CTR · 0 chats tracked
Impressions389,677Meta 49,101 (41,187 people) · TikTok 340,576
  • RM1,001.66 in, 58 WhatsApp chats out. Meta turned RM514.68 into 58 chats at RM8.87 each. TikTok's RM486.98 bought 4,786 clicks at RM0.10, but no chats are tracked from it.
  • The carousel carries Meta: 81% of Meta spend and 42 of the 58 chats. The RM399 video gets the cheapest chats (RM5.15), but it has had little budget since 4 Sep: RM26.58 in 16 days.
  • On TikTok, the RM399 cards took the whole RM20 a day until 7 Sep. Since 10 Sep, spend has shifted to the two videos, which get nearly twice the click rate (2.2–2.3% against 1.2%).

Daily spend

Both platforms, RM per day

MetaTikTok

WhatsApp chats per day

Meta, by creative

General videoRM399 carouselRM399 video

Each ad, day by day

General video

Stage 1 · hero video

Meta · WhatsApp chats per day

RM33.92 spent · 4 chats at RM8.48 · 791 impressions · 423 people · CTR 0.88% · CPM RM42.88

TikTok ad A · clicks per day

RM50.53 spent · 557 clicks at RM0.09 · 24,262 impressions · CTR 2.30% · CPM RM2.08

RM399 carousel

Stage 2 · carousel

Meta · WhatsApp chats per day

RM418.91 spent · 42 chats at RM9.97 · 44,712 impressions · 38,588 people · CTR 0.41% · CPM RM9.37

TikTok ad C · clicks per day

RM352.86 spent · 3,350 clicks at RM0.11 · 275,730 impressions · CTR 1.21% · CPM RM1.28

RM399 video

Stage 2 · hard-sell

Meta · WhatsApp chats per day

RM61.85 spent · 12 chats at RM5.15 · 3,598 impressions · 2,753 people · CTR 0.61% · CPM RM17.19

TikTok ad B · clicks per day

RM83.59 spent · 879 clicks at RM0.10 · 40,584 impressions · CTR 2.17% · CPM RM2.06

Show the daily numbers

Numbers are lifetime to 20 Sep, straight from Meta Ads Manager (ads live since 2 Sep) and TikTok Ads Manager (since 27 Aug), pulled 21 Sep. Chats are Meta's messaging conversations started.

Creatives were pulled from Meta and TikTok Ads Manager on 21 Sep, nothing edited. Stages follow the My Vision × Leadzap Meta Ads Funnel (5 Aug). Coming up is the team's plan as of 21 Sep.